Codingland is a pre-school  STEAM education programme, that engages children in the creative learning experience with simple science and technology knowledges, as well as basic coding principles. The founder of Codingland  graduates from MIT, where he started the programme in collaboration with MIT media lab 'Lifelong Kindergarten' Research Group. 

The ultimate goal for Codingland is " Foster Future Inventors", with its curriculum designed under the help with both media lab, and professional teaching group in Chinese market.  Thus, the whole brand design follows five key points: " Future " "Coding" " Inventiveness" and "Internationalization".