Brand Design for Codingland
Year of Design: 2018-2019
Current Condition: Published
Team: Jingzi, Danyang, Yiwen, Jixian
Codingland is a pre-school STEAM education programme, that engages children in the creative learning experience with simple science and technology knowledges, as well as basic coding principles. The founder of Codingland graduates from MIT, where he started the programme in collaboration with MIT media lab 'Lifelong Kindergarten' Research Group.
The ultimate goal for Codingland is " Foster Future Inventors", with its curriculum designed under the help with both media lab, and professional teaching group in Chinese market. Thus, the whole brand design follows five key points: " Future " "Coding" " Inventiveness" and "Internationalization".
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